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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) PDF




: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

Description :

PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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by Michael A. Cusumano : Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

ISBN : #0684863456 | Date : 2000-01-12

Description :

PDF-3684d | Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it emplo… Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft


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by Terence M Barnhart : Creating a Lean R&D System: Lean Principles and Approaches for Pharmaceutical and Research-Based Organizations

ISBN : #1439800782 | Date : 2012-08-20

Description :

PDF-7b0ad | The ability to find and remove barriers between people and their systems in R&D can almost guarantee a doubling in performance, and often delivers multiples of that. R&D teams that have smooth handoffs deliver 100 percent of the required knowledge at those handoffs. As a result, such teams do not lose critical information, have unexpected knowledge gaps appear in their projects, or have uncoordina… Creating a Lean R&D System: Lean Principles and Approaches for Pharmaceutical and Research-Based Organizations


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: Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)

ISBN : #038724378X | Date : 2005-03-29

Description :

PDF-4b64f | Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003…. Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)


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by Starr Hall : The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It

ISBN : #1599184230 | Date : 2011-07-08

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PDF-97df5 | Don’t Sink in the Sea of Social Media—SucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes:• Industry specific strategies including top 5 tips for 25 different industries• Social Site Comparison covers: what they are good for, … The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It


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: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319169726 | Date : 2015-05-20

Description :

PDF-66d3e | ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Academy of Marketing Sc… Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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by Lori De Milto : THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer

ISBN : #1634900537 | Date : 2015-01-01

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PDF-c0bd8 | The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more…. THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer


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: Collaborative Customer Relationship Management: Taking CRM to the Next Level

ISBN : #3540002278 | Date : 2003-09-17

Description :

PDF-d303e | Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM… Collaborative Customer Relationship Management: Taking CRM to the Next Level


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Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science) PDF




: Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science)

ISBN : #3540607382 | Date : 1996-02-28

Description :

PDF-10bbb | The information market place is on the horizon. However, it is unlikely that the basic functions of commerce will change appreciably, even as the coming electronic revolution dramatically changes the forms of commerce. Thus, it is of fundamental importance to carefully consider existing commercial activities in designing and proposing new infrastructures for the future.This volume presents, in eig… Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science)


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by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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by Sheryl Lindsell-Roberts : New Rules for Today’s Workplace: Strategies for Success in the Virtual World

ISBN : #0547428081 | Date : 2011-04-06

Description :

PDF-72826 | In her newest book, business communications expert Sheryl Lindsell-Roberts delivers timely advice for employees, managers, and business owners on surviving and succeeding in today’s technology-dependent workplace.An antidote to the boring business book, New Rules for Today’s Workplace is filled with real-life stories from workers at such successful companies as TiVo, Pegasystems, OneBeacon Ins… New Rules for Today’s Workplace: Strategies for Success in the Virtual World


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by Simon Lancaster : Winning Minds: Secrets From the Language of Leadership

ISBN : #1137465921 | Date : 2015-08-01

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PDF-5c812 | Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simo… Winning Minds: Secrets From the Language of Leadership


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by Robert W. Bly : Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

ISBN : #078521576X | Date : 2007-01-16

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by Rick Farr : Crisp: Business Research (Crisp Fifty-Minute Books)

ISBN : #1560522496 | Date : 1994-03-30

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