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Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF




by Borys Omelayenko : Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)

ISBN : #1402071906 | Date : 2002-10-31

Description :

PDF-afb6a | Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and b… Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)


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[Pub.28DCY] Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF | by Borys Omelayenko


Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) by by Borys Omelayenko

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Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2) PDF




: Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2)

ISBN : #0387295518 | Date : 2005-11-17

Description :

PDF-8efb2 | Mobile Information Systems II provides a collection of research on the planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems. The articles focus on the implications of this research in the world of commerce, and address technical issues and constraints on mobile information systems functionalities and design…. Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2)


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Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance) PDF




by Shuo Wang : Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance)

ISBN : #3662515156 | Date : 2016-08-31

Description :

PDF-885a0 | This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers’ CSR- related SDM in China. In particular, it utilizes content analysis to examine selected CSR articles from published studies, in order to evaluate the trends in CSR theo… Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance)


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Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance) by by Shuo Wang

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Consumer Behavior Managerial Decision Making PDF E5d159106

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Consumer Behavior and Managerial Decision Making (2nd Edition) PDF




by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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Consumer Behavior and Managerial Decision Making (2nd Edition) by by Frank R Kardes

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Persuasive Advertising Evidence Based Principles Armstrong PDF 1025e039b

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Persuasive Advertising: Evidence-based Principles PDF




by J. Armstrong : Persuasive Advertising: Evidence-based Principles

ISBN : #1349511897 | Date : 2010-05-26

Description :

PDF-14ecf | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this…. Persuasive Advertising: Evidence-based Principles


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Persuasive Advertising: Evidence-based Principles by by J. Armstrong

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Social Media Marketing Analytics Advertising PDF 65d60bf00

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Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem PDF




by Ajit V Jaokar : Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

ISBN : #0955606977 | Date : 2009-02-15

Description :

PDF-27028 | Social Media Marketing – How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media (since conversations span technologies and media). Social media marketing is measurable via a … Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem


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Blogging Drive Business Maintain Connections PDF 234a0809c

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections PDF




by Eric Butow : Blogging to Drive Business: Create and Maintain Valuable Customer Connections

ISBN : #078974256X | Date : 2010-01-17

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PDF-409f6 | Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” … Blogging to Drive Business: Create and Maintain Valuable Customer Connections


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Blogging to Drive Business: Create and Maintain Valuable Customer Connections by by Eric Butow

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Strategic Analysis Cycle Hand Book PDF A3bd857e4

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The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies PDF




by Erik Elgersma : The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498363 | Date : 2017-08-08

Description :

PDF-5b66a | This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The book begins with data collection: getti… The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies by by Erik Elgersma

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Amazonia Years Epicenter Dot Com Juggernaut PDF B267f0cbe

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Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut PDF




by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut by by James Marcus

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Innovation Navigation: How To Get From Idea To Reality In 90 Days PDF




by Kurt Baumberger : Innovation Navigation: How To Get From Idea To Reality In 90 Days

ISBN : #0990896412 | Date : 2014-11-24

Description :

PDF-204ee | Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, mar… Innovation Navigation: How To Get From Idea To Reality In 90 Days


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Innovation Navigation: How To Get From Idea To Reality In 90 Days by by Kurt Baumberger

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Nonprofits Guide Internet Communications Law PDF 9be7afefa

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by Bruce R. Hopkins : The Nonprofits’ Guide to Internet Communications Law

ISBN : #111878605X | Date : 2002-10-22

Description :

PDF-8ccf4 | Invaluable guidance on the most important legal issues facing nonprofits today Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal guidance, nonprofits risk not only missing out on the unlimited opportunities that the Internet has to offer, but also jeopardizing their tax-exempt status. Th… The Nonprofits’ Guide to Internet Communications Law


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Patentauslauf Pharmazeutika Herausforderung Management Produktlebenszyklus PDF 5007190a5

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Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus (German Edition) PDF




by Christina Raasch : Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus (German Edition)

ISBN : #3834925233 | Date : 2010-07-28

Description :

PDF-16f7c | Christina Raasch entwickelt ein umfassendes Ordnungsschema der durch forschende pharmazeutische Anbieter einsetzbaren Patentauslaufstrategien und analysiert diese im Detail. Anschließend leitet sie die Erfolgsfaktoren der Strategieimplementierung ab und stellt sie anhand von vier Fallstudien bedeutender Patentausläufe der letzten Jahre den Erfahrungen aus der Unternehmenspraxis gegenüber…. Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus (German Edition)


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Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus (German Edition) by by Christina Raasch

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Consumer Behavior Marketing Strategy McGraw Hill PDF 117a27243

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Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) PDF




by J. Paul Peter : Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0072864877 | Date : 2004-04-14

Description :

PDF-96e25 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)


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[Pub.22JAt] Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) PDF | by J. Paul Peter


Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) by by J. Paul Peter

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by Peter L. Phillips : Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

ISBN : #9781581159141 | Date : 2012-07-01

Description :

PDF-b3b68 | In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief … Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage


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[Pub.61Lel] Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage PDF | by Peter L. Phillips


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by Katharina Lange : Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)

ISBN : #3631730667 | Date : 2017-08-31

Description :

PDF-a3b4b | Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin führt aus, wie der mobile Kommunikationskanal für Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfördermaßnahmen die Kaufe… Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)


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